【中英双语】全球9大汽车设计总监畅想2030汽车设计

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 Mitja Borkert 

兰博基尼公司设计中心主管

Director of Centro Stile, Lamborghini

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兰博基尼一直都致力于超级跑车的设计制造，即使旗下品牌的Urus也是超级跑车一种。目前，Aventador已经是我们顶级的超级跑车品牌。话虽如此，我依然强烈相信，对于超级跑车设计而言，还有极大提升的空间。要达到这一目标，光靠改装一辆现有的车型是行不通的，相反，这辆车在每个部件每种材料方方面面必须是顶级的配置。它的比例一定是绝无仅有的，好似你从未见过一般，当然，设计的这场革命一定会扩展到功能上，轻量化是必须要具备的条件，这意味着碳纤维材料未来将堪当大任；空气动力学必须要与车辆下压力相配合研究；就传动系统而言，任何方式都是可能出现：电动、混动等。但真正重要的是，我们的超级跑车提供的是一种可以用钱来买到的最令人惊叹的视觉感受和最难忘的驾驶体验。

Lamborghini has always been in the supercarbusiness. In its own segment even the Urus is a supercar. Currently, theAventador is our flagship supercar. Having said that, I strongly believe thereis room for something a lot wilder—for a hypercar. To live up to this designation, rebodying anexisting vehicle won’t do. Instead, this car would have to be hyper in every way. Itsproportions must be out of this world, like nothing you have ever seen before.Of course, the design revolution would extend to the functionalities. Lightweight is absolutely essential, and this means most likely a carbon-fiberfuselage. Super-efficient aerodynamics must be paired with extreme downforce.As far as the drivetrain is concerned, anything goes: hybrid, electric, youname it. All that really matters is that our hypercar provides the most amazingvisual statement and the most memorable driving experience money can buy.

 Karim Habib 

英菲尼迪执行设计总监

Executive Design Director, Infiniti

我知道你在想什么。这幅图显示的是2020年的远景，或者说是2025年的远景。也许你觉得太保守，太静态，太普通？我不敢苟同。因为我相信，地位在某种程度上是静态的:优雅的轮廓所展现出来的优雅的静态，这是一种永恒的奢华。我确实保留了一些进化的现代风格，比如大转轮，平滑、低阻力的外形，以及三厢型的轮廓，我认为未来15年内，这种轮廓仍然代表着高端。改变游戏规则的现代元素位于车轴之间：在具有宽阔空间的车舱内，做一些个性化布置，就像布置自己的家一样；浅电池托盘，上面叠放着超高效的固态电池；座椅设计方面，可以在后排设置一个高清影院，前排则作为移动办公室。我个人还没有做好放弃方向盘的心理准备，无人驾驶并非近在咫尺。

I know what you are thinking. This drawingshows Vision 2020, or at best Vision 2025. Too conservative, too static, toogeneric. Well, I beg to disagree. Because I believe that status is to an extentstatic: static in its elegance, in the way a classy silhouette presents itself,in that this is a hopefully timeless luxury cocoon. I did retain certainevolutionary modern touches like the big-dished wheels, the smooth, low-dragoutline, and the three-box silhouette, which I think still shouts premium in 15years’ time. The game-changing modern elements sit between the axles: avery large cabin that can be personalized like the owner’s home, a shallow battery tray stackedwith hyper-effective solid-state cells, a seating arrangement that could be anHD cinema in the rear, and a rolling office up front. In case you arewondering, personally I am not yet ready to abandon the steering wheel. Farfrom it.

 Ralph Gilles 

菲亚特克莱斯勒首席设计师

Fiat Chrysler Automobiles Head of Design

为什么我选择了克莱斯勒的草图，而不是Jeep，Ram，或者更狂野的道奇Charger?因为克莱斯勒仍然是我们公司基因的核心代表，它需要一点点TLC才能从废墟中崛起。在我看来，品牌必须彻底重塑自己，不拘泥于三厢轿车，向新款Pacifica（大捷龙）转型。Pacifica是一款插电式混合动力车，它在加州的销售就像松饼一样热卖。我认为，用相似的款式来取代克莱斯勒300并没有太大意义。但是，我们品牌仍然需要一款舒适的、设备完善的、可持续发展的五座产品，且不能太昂贵。为了增加一些亮点，我选择了鸥翼门，它的实用性超乎人们想象。它非常吸引眼球，让乘坐者出入更加轻松。到2030年，电动汽车将在市场上占据重要地位。为了迎合这一潮流，我选择了长轴距和短悬架。车的前部仍然有足够的空间容纳一个小型燃气发动机。自动驾驶将会是一个重要影响因素，所以车舱内的布局必须是灵活多变的。

Why did I choose Chrysler for this sketchinstead of a low-flung Jeep, a small Ram, or an even wilder Dodge Charger?Because Chrysler still is at the core of our DNA, and it needs a bit of TLC torise from the ashes. In my view, the brand must reinvent itself, move away fromthe three-box sedan niche and in the direction of the new Pacifica, which isselling like hotcakes in California as a plug-in hybrid. I don’t think it makes a lot of sense toreplace the Chrysler 300 with more of the same. But the marque still needs acomfortable, well-equipped, and sustainable product that seats five and doesn’t cost a fortune. To add some sparkle, Ichose gullwing doors, which are more feasible than many people think. They arepriceless eye-catchers and make entry and exit so much more painless. By 2030,electric vehicles will feature big in the marketplace. To honor this trend, Iwent for a mix of long wheelbase and short overhangs. In the front, there isstill enough space to accommodate a small gas engine. Autonomous driving is theother big thing, so the cabin layout would have to be totally flexible.

 Marc Lichte 

奥迪设计总监Head of Design, Audi AG

Aicon展示的车型清楚地表明了奥迪的设计方向。对我来说，未来的汽车将会是多功能的:休息室、玩具、会议室、带轮子的床，只要是你能想到的都可以有。关键因素是自动驾驶、电力驱动和数字化。自动驾驶汽车可以很宽，因为自动泊车可以得到妥善处理。它必须具有空气动力学能效，让你能在夜间快速行驶而不需要停下来给车充电。由内而外，体现在细微处，它都必须符合一个真正的奥迪品牌。由于设计是一个进化的过程，外观、触觉以及功能价值都在不断变化。受到法律约束的是摄像头而不是门镜，新的灯光效果不仅能表现情绪和氛围，还能让汽车看上去低调优雅，亦或者动感十足。但是，内部的改进才是向“太空时代”迈进的最大一步。人类工程学即将被重新改造!

The Aicon show car gave a clear indicationof where Audi design is heading. To me, the car of the future will be manythings: lounge, toy, meeting room, bed on wheels, you name it. The key enablersare autopilot, electric drive, and digitalization. A self-driving car can bequite wide because it automatically handles critical parking situations. Itmust be aerodynamically efficient so that you can go fast through the nightwithout stopping to recharge. And it must in our case be a real Audi, insideand out, in every detail. But since design is an evolutionary process,appearances keep changing, as do haptic and functional values. Still blocked bylegal hurdles are cameras instead of door mirrors and new light effects notonly to accentuate mood and ambience but also to make the car look understatedand elegant or mean and sporty. But it’s the interior that takes the biggest step toward “space age.” Ergonomics are about to be reinvented!

 Klaus Bischoff 

大众首席设计总监Head of Volkswagen Design

我理想中的汽车一定是全球最棒的，它可以是一个非常快速的高速公路快车，一个自动驾驶的城际客车，一种先进技术的对外展示。与更为传统设计模式不同之处在于，它在社会接受程度的得分是满分10分。实际上，这就是2030年重生的大众辉腾看起来该有的样子。这辆车的底盘很低，很光滑，很轻，所以行驶效率远远超过标准水平。与此同时，客舱很舒适，宽敞，配备了所有现代的便利设施。座椅可以旋转，只需按一下按钮，方向盘就会消失。为了方便保护用户的隐私，窗户可以完全变暗。你根本无法想象这是一辆大众汽车？也许它并不是你父亲时代的大众。但我坚信它将会是未来的大众。

My dream car combines the best of allworlds. It can be a really quick autobahn express, a self-driving intercitycoach, an extroverted demonstration of advanced technology. What sets it apartfrom more conventional design patterns is that it also scores 10 points out of10 on the social acceptance scale. In effect, this is what a reborn Phaeton for2030 could look like and be like. This car is low and slippery and light, sothe efficiency would be well above par. At the same time, the cabin iscosseting, roomy, and equipped with all the modern conveniences. The seatsswivel. The steering wheel disappears at the push of a button. The windowsdarken upon request for total privacy. You don’t think it’s a Volkswagen? Perhaps not your father’s VW. But I’d like to believe it could be the Volkswagen of the future.

 Peter Schreyer 

现代汽车集团首席设计官

Chief Design Officer, Hyundai Motor Group

到了2030年，道路空间可能会变得非常宝贵，各种各样的驾驶限制都将适用，特别是在特大城市及其周边地区，个人交通可能不再是一个因素。在部分城市电网中，汽车自动驾驶可能是比较合理的解决方案。但在像里斯本（葡萄牙首都）这样的地方，这就是一个迷宫，永远都不会变成一个电网，在许多通勤带，我们很可能会在相对较长的时间内使用混合电动车辆。这就是我的四人座车的灵感来源，它的灵感来自Golden Twenties的水滴型Rumpler轿车。其理念是将完全柔性的包装和最先进的效率相结合，实现这一目标需要：一个小型燃气发动机、一个插电式混合动力装置、两个电动马达和自动驾驶。由于它必须在混合交通条件下发挥作用，包括古老的卡车和老牌的经典汽车，所以像后置座椅这样的被动安全实验系统是行不通的。

Come 2030, road space will likely be at apremium, and all sorts of driving restrictions are going to apply, especiallyin and around megacities, where personal transportation may no longer be afactor. Within suitable urban grids, autonomous vehicles could be the logicalsolution. But in places like Lisbon, which is a maze never to become a grid,and throughout the many commuter belts, we will likely live with a mixed batchof vehicles for a relatively long time. This is where my little four-seatercomes in, which was inspired by the drop-shape Rumpler sedan from the GoldenTwenties. The idea is to combine totally flexible packaging andstate-of-the-art efficiency. Means to this end would range from a small gasengine over a plug-in hybrid pack to a couple of e-motors and autonomous drive.Since it must function in mixed traffic conditions, which include ancienttrucks and the odd classic car, passive safety experiments like rear-facingseats are a no-go.

 Tom Matano 

旧金山艺术大学工业设计学院执行主任

Executive Director, School of Industrial Design, 

San FranciscoAcademy of Art University

我真的很喜欢 Bangle’s L.A. 所展示的理念。它给了我精神食粮（设计灵感）。其结果是这种双向设计，乍一看似乎有些奇怪。但让我解释一下。当你想要快速行驶时，光滑的一端可以尽可能的减小风的阻力，当你悠闲（速度不快）的行驶时，全玻璃盒装式一端可以提供最佳的视野，我相信这种架构造价低廉，并且使用成本低。毕竟这种设计是可扩展的，从基本的行驶车辆到一种高端的双舱式结构，这种双座椅系统可以提供全景的视野。电动传动系统一直是一个让人不可抗拒的选择，但对于第三世界（西方资本主义的扩张将第三世界并入了剥削性的世界体系中）来说，双缸内燃机就可以了。通过3d工具，构思与组装之间不超过12个月。

I really liked Chris Bangle’s L.A. show concept. It gave me food forthought. The result is this bi-directional design, which admittedly looks oddat first sight. But let me explain. When you want to go fast, the slippery endparts the wind with as little resistance as possible. When you go slow, like intown, the boxed-in, fully glazed end takes the lead, providing optimumvisibility as well as easy entry. I believe that this architecture would becheap to build and inexpensive to use. After all, the layout is scalable, froma basic shuttle vehicle to an upmarket double-bubble capsule, which could be alow-drag two-seater offering panoramic visibility. An electric drivetrain isalways a compelling option, but for the Third World a two-cylinder combustionengine might do. Via 3-D tooling, no more than 12 months would elapse betweenconception and assembly.

 Gorden Wagener 

戴姆勒公司首席设计官

Chief Design Officer, Daimler AG

我喜欢非常“性感”的汽车，是那种比例惊人，拥有激进设计的外形及令人惊叹的内饰设计的车型！看看Vision 6，你就会了解我的想法。这就是为什么里面的孩子让我画一辆未来主义的跑车，它作为卧室的海报刚好，但永远不会得到认可。正如你所想，设计汽车是极具挑战性的，在我看来，新的A-Class和下一个CLS包含了一些强制的性感元素，未来的S-Class也是如此。对我们来说，提高了我们的标准的正是一堆正在制造的电动汽车。目前还没有那么多，但如果有的话一定是电动车。这就是为什么我们不遗余力地让你感到惊喜的原因。保持车顶线尽可能低是关键，使电池组几乎看不见，就衍生模型而言，你所能做的只有这么多。但只要我能从一张新的纸…开始

I like sexy cars, cars with awesomeproportions, truly radical shapes with wow-effect interiors. Check out theVision 6 proposals, and you catch my drift. That’s why the child inside made me draw up a futuristic coupe that workswell as a bedroom poster but would never meet type approval. As you canimagine, production-car design is much more challenging. In my view, the newA-Class and the next CLS incorporate some of that mandatory sexiness, and sodoes the future S-Class. What raises the bar for us is the bunch of EVs thatare in the making. Right now, there are not many, if any, must-have EVs outthere. Which is why we leave no stone unturned to surprise you. It’s key to keep the roofline as low aspossible, to make the battery pack practically invisible, to let the wheelbaseand the overhangs do the talking. As far as derivative models go, there is onlyso much you can do. But as soon as I can start with a fresh sheet of paper …

 Adrian van Hooydonk 

宝马集团首席设计师BMW Group Chief Designer

是什么让宝马成为宝马？电动宝马应该与其他车型有何不同？确定一组详细商标并不困难。当然，还会有一个《肾脏》的版本，一个Hofmeister kink的复制品，一套定制的头部和尾灯。i3和i8不仅是宝马的里程碑，也是整个行业的里程碑，然而，在未来，我们的设计理念必须更加具备成本效益，并且在不缺乏创新的情况下，同样令人惊叹。可能总是有像iNext这样的奇怪的晕轮车出现，这是车辆的一个重要的起点。但由于大多数电动汽车都将与内燃机和插电式混合动力车型共享基本的DNA，因此设计必须找到一种方法，为未来的宝马家族产品创造一种经济实惠的新外观。

What makes a BMW a BMW? And how should anelectric BMW differ from the rest of the range? Determining a set of detailtrademarks is not that difficult. Of course, there will again be a version ofthe kidney, an iteration of the Hofmeister kink, a set of bespoke head- andtaillights. The i3 and i8 were milestone efforts not only for BMW but for theentire industry. In the future, however, our concepts must be morecost-effective and just as breathtaking to look at without being lessinnovative. There may always be the odd halo car like iNext, which is animportant starting point for the vehicles to come. But since most EVs are goingto share the basic DNA with internal combustion engine and plug-in hybridmodels, design must find a way to create an affordable new look for the futurei family. The Vision Dynamics exercise shown in September has many of the cuesyou need to paint your own picture.

外文来源：automobile，链接：https://www.automobilemag.com/news/vision-2030/

翻译：CMF设计军团Diudi、莫姐

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